New Zealand is known for being clean and green, but there’s a growing environmental threat on the horizon; one that’s very hard, and equally costly to manage. Self-seeding pine trees—they infest over a million hectares throughout our nation.
An urgent issue
Native to North America these pines were introduced for forestry because they grow twenty times faster in New Zealand. Without containment, our native birds will cease their song; farmers will lose their livelihood, and an opportunity will be lost.
Our idea is surprisingly simple. We harvest, pre-coning pines before they become a problem and distill them into pure essential Douglas Fir oil. By turning these pests into valuable, sustainable products, we fund ongoing conservation.