The Wilding & Co team is often asked about how to use essential oil. So we thought we’d explain what essential oil and how you can use it.

What is essential oil?
An essential oil is a concentrated hydrophobic liquid containing volatile aroma compounds from plants. An oil is “essential” in the sense that it contains the “essence of” the plant’s fragrance and can have other qualities, such as healing or anti-bacterial properties.

Wilding & Co produces the world’s finest Douglas fir essential oil, among other high-quality conifer oils, and is the only known company in the world producing essential oil from wilding pine trees.

How do you use essential oil?
Wilding & Co Douglas fir pine essential oil is an invigorating fragrance to freshen the home.

Personal use*:

  • Drop 4 to 6 drops in a warm running bath.
  • Our pure essential oil can be used as an ingredient in homemade cleaning products too—find out more.

There are many uses for the essential oil in your home—here are a few to get you started.

  • Use an oil burner (either neat or diluted with a carrier oil such as sweet almond oil) to refresh any room of the home and disperse pet odours.
  • Use a few drops with your normal liquid laundry detergent for fresh clothes.
  • Mix 10 drops into a cup of warm water and mist over household carpets to freshen.
  • Spray, diluted (25–50:1), oil onto dog bedding as flea treatment (do not use for cats).


Wilding & Co has been awarded their second Contact Energy Milestone Award, of ‘Most Improved Team’ at the Ākina Launchpad programme.

The award recognises Wilding & Co’s progress in achieving their business goals and objectives within the Launchpad programme. In this instance, Wilding & Co has built a relationship with an international customer that can consume enough oil to match the size of the wilding problem in New Zealand.

It’s a terrific symbiotic relationship that will help propel Wilding & Co into a position of making real impact over several years. Tina Porou, co-judge and head of communications and sustainability at Contact Energy said, “Wilding & Co has shown clear commitment to addressing the environmental impact of wilding pines. The team believe that producing essential oils in bulk quantities is the only way to match their intervention with the size of the problem caused by wilding pines in New Zealand. This is where the team’s passion lies.”

Launchpad Most Improved Award.

Wilding & Co harvests young wilding pines, which have a devastating effect on New Zealand’s natural environment, and turns them into high-value essential oils which can be used in consumer products. Wilding & Co sells essential oils and other consumer products on a small scale both locally and online.

“We are extremely proud of Wilding & Co’s achievements, and congratulate the team on their successes,” Tina said.

The Launchpad programme has been running for 5 months, and will conclude in March 2015 with the final Contact Energy award, of The People’s Choice, that will attract a cash prize of $20,000 to the most popular team, as voted by the public.

December 2014 saw the inaugural launch of the new Wilding Pine soda syrup, made in collaboration by Six Barrel Soda Co and Wilding & Co.
While it may not be the flavour that immediately jumps to mind when one is thinking of a ice-cold summer beverage, the unique flavour sensation was met with shouts of excitement and unabandoned glee by many, and sold out, twice, within days.

Six Barrel Soda Co. grew from a love of classic sodas and soda fountain culture. “We make our sodas and soda syrups in our Wellington kitchen the old fashioned way from real ingredients. The colours & flavours come from the natural ingredients, we’re drink makers, not chemists” says Six Barrel owner and soda enthusiast, Michael Stewart.

The early summer buds gathered by Wilding & Co’s directors, Mike Sly and Mathurin Molgat were hand picked in Queenstown, and then brought to Wellington in a very aromatic suitcase. The skilled craftsmen at Six Barrel Soda Co. soon had the harvest of budding needles macerated, boiled down and bottled, ready to be poured and enjoyed (tall glass, plenty of ice, slice of cucumber if you don’t mind).

Due to the short season of new, sticky pine buds being available, the Wilding Pine soda was a very limited edition and is no longer on sale. However, both businesses are looking forward to collaborating again in December 2015 and producing another run of the quirky drink.

“We cover a lot of business stories here at Idealog, so as a wrap of the year, we decided to trawl back through our 2014 print and web archives and dig out our picks for the coolest, most innovative New Zealand companies of the year.”

Wilding & Co.

“How do you create an environmentally friendly business by killing and using unwanted pine trees? You create a process that chops them down and turns them into some of the world’s best oil to be used for high quality perfumes, oils and anti-bacterial cleaning products. Michael Sly, Mathurin Molgat and Dave Turnbull are making use of the 800,000 or so hectares of rogue wilding pine trees in Central Otago, and thereby keeping the invasive pine pests from taking over tussock land.” Read the Idealog blog article about Wilding & Co.

(Top 10 of 2014 continues…)

By ELLY STRANG, Idealog, 

Read the full article on Idealog

Taking an environmental problem and turning it into a commercial success has seen Queenstown social enterprise team Wilding & Co awarded with the ‘most innovative idea’, the first of three $1000 milestone awards from Contact Energy, co-principal partner of Akina Foundation’s six-month accelerator programme, Launchpad.

Sponsored by Contact Energy, Launchpad runs until March 2015.

Over the six-month programme, Contact is sponsoring three $1000 milestone awards – the most innovative idea; best community engagement; and most improved enterprise – as well as a $20,000 People’s Choice award, voted for by Element readers.


7:05 AM Monday Nov 24, 2014, Element Magazine, NZ Herald

Read the full article on the NZ Herald

Turning an environmental problem into a commercial success, Wilding & Co clears and controls the spread of wilding pines in Central Otago, and distils them into essential oils.

Wilding pines, a native of North America, are strangling New Zealand’s natural environment and grow at the rate of twenty times faster than in their native homeland.

Moreover, the spray used to control the spread of these invasive unwanted trees is toxic in itself making for a double whammy cause for concern. The Wilding team have developed a socially minded business model that harvests young wildings, and transforms them into high-value essential oils used in fragrances and other consumer products for the perfume, essential oil and anti-bacterial cleaning products industries.


3:33 PM Friday Oct 17, 2014, Element Magazine, NZ Herald

Read the full article on the NZ Herald

For years, Michael Sly brewed a variety of fragrances from New Zealand’s diverse, native flora. Today, he distills aromatic oil from just one: wilding pine trees, an invasive tree species that plagues the country’s natural environment. In the last century, they’ve taken over much of New Zealand’s South Island — so much so that the country’s citizens are being taxed millions of dollars to eradicate them.

To combat this, Michael Sly created Wilding & Co with Mathurin Molgat. Together, they believe their company can eliminate the destructive trees and boost the economy in the process.


By Scott Pierce –11:15 AM October 25th, 2014

Read the full article on the

A pair of Queenstown neighbours aiming to transform the perception of invasive wilding pine trees, from pest to commodity, say they have been overwhelmed by the demand for their product.

Mathurin Molgat and Michael Sly have spent the last three years refining a range of essential oils extracted from Queenstown’s wilding pine – the name given to pine trees that spring up uninvited.

The pair formed Wilding and Co in April 2013 with another friend Dave Turnbull in what Molgat says is, “a professional formulation of our vision and ideas”.

The ex-professional skier and environmental film-maker says spraying wilding pines with herbicides doesn’t sit well with his environmental ethics.


By Amelia Reynolds – 11:00 AM Tuesday Oct 7, 2014

Read the full article on the NZ Herald site

Wilding & Co is one of 11 teams selected to participate in the Akina Foundation Launchpad programme. The Launchpad is a social enterprise incubator primarily supported by Contact Energy, Department of Internal Affairs and the Akina Foundation. The intensive 6-month programme is designed to get social enterprise ideas off the ground and ready to create meaningful change for New Zealand communities.

The 11 teams selected for the programme are based across the country, stretching from Kaikohe to Queenstown—and hail from a variety of backgrounds and professions. They are a mixture of students, recent graduates, professionals, and people like the Wilding & Co team who are developing start-ups in their spare time while also working.

The Wilding & Co team are totally thrilled to be invited to participate in the programme. Dave Turnbull, founding director, says “it’s great to be in the company of other people involved in, and interested in developing social enterprise—it’s a tough slog, so being inspired and supported by other people who recognise the value of giving back to the community while also creating a sustainable business is great”.

The Launchpad will provide Wilding & Co with the business mentoring and support required to get the business into an investor ready format—and with national and international interest in the business growing—the opportunity has come at just the right time. The programme concludes in March 2015 with an event that will provide the Wilding & Co team access to pitch to funders and impact investors—a la Dragon’s Den.

The Akina Foundation was “blown away by the variety of ideas and the passion and commitment from the 134 teams who applied—we were also really excited about the number of applications—it demonstrates how many people in New Zealand want to create positive change through innovation and entrepreneurship but need the right support to reach their potential.”

Some interesting facts supplied by the Akina Foundation:

  • Nearly half (46%) of the Launchpad teams are building social enterprises that focus on health and social care challenges within our communities.
  • 46% of the teams are exploring solutions to environmental and recycling challenges within their business ideas.
  • 46% of the teams are working on enterprises that incorporate digital, media or technology solutions.
  • Over a third of the teams (36%) are developing enterprises that encompass a training and employment component.
  • 27% of the teams have a youth and education angle within their enterprise.
  • Two teams out of eleven have strong community development and regeneration angles to their enterprise.
  • There are also teams exploring enterprises that tackle issues within the housing sector, the leisure, sports, arts and culture sector, and the food and agriculture sector.

Want to know more about the other 10 teams chosen to participate in the Akina Foundation Launchpad programme? Read all about the 11 teams here after you’ve purchased some oil here. Thanks!

“Last month some men in gumboots took a helicopter out to Sawpit Gully near Queenstown to process invasive trees into a highly sought-after product that could solve an environmental threat.

The product? Pine oil.

Wilding & Co, run by Michael Sly, Mathurin Molgat and Dave Turnbull, was founded with the aim of producing pine oil and byproducts by harvesting wild pines.

The firm is on the cusp of a global business breakthrough, leapfrogging traditional business models as the industry embraces the idea of using an abundant resource – invasive pine trees – that needs eradicating.”

– By John Edens, 10 Sept 2014

Read the full article on the Southland Times website