How Scented Oil is Saving New Zealand –

Wilding & Co New Zealand

For years, Michael Sly brewed a variety of fragrances from New Zealand’s diverse, native flora. Today, he distills aromatic oil from just one: wilding pine trees, an invasive tree species that plagues the country’s natural environment. In the last century, they’ve taken over much of New Zealand’s South Island — so much so that the country’s citizens are being taxed millions of dollars to eradicate them.

To combat this, Michael Sly created Wilding & Co with Mathurin Molgat. Together, they believe their company can eliminate the destructive trees and boost the economy in the process.


By Scott Pierce –11:15 AM October 25th, 2014

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