For years, Michael Sly brewed a variety of fragrances from New Zealand’s diverse, native flora. Today, he distills aromatic oil from just one: wilding pine trees, an invasive tree species that plagues the country’s natural environment. In the last century, they’ve taken over much of New Zealand’s South Island — so much so that the country’s citizens are being taxed millions of dollars to eradicate them.
To combat this, Michael Sly created Wilding & Co with Mathurin Molgat. Together, they believe their company can eliminate the destructive trees and boost the economy in the process.
By Scott Pierce –11:15 AM October 25th, 2014